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Reimagining the streaming experience with À la cart ad free and non-disruptive ad formats


Adyah’s technology is driven by a collective desire to ensure a profitable and sustaining future for the entire tv ecosystem where linear and OTT support one another, grow in tandem and improve the consumer experience for programmers, distributors, and advertisers.

- Neal Frank, Founder and CEO


Adyah provides a next generation CTV, streaming and advanced advertising technology. Our mission is to revolutionize television with better engagement, personalization, and storytelling. The company’s patented tech can desegregate two media ecosystems (ad-free) and (ad supported) into one “super ecosystem” with improved content monetization. The company provides the first and only viewer option to “jump” from a real-time, ad-supported scripted program to one that is ad-free on a show-by-show basis. This is accomplished with one click convenience, in real-time across linear, Cable, VOD, DVR, and FAST. The company is using a system and process it has coined (DPI), Dynamic Program Insertion.

Adyah's patent-pending technology enables broadcast and cable Networks to boost the value of real time, linear programs by enabling viewers with Smart TV’s an option to view a program entirely uninterrupted and with no loss of Ad revenue, during the live scheduled broadcast, DVR playback or VOD.

The company fills a critical “gap” by providing, a low-cost subscription option for [live linear] Ad-free. Adyah’s technology harnesses the behind-the-glass capabilities of its Smart TV partners, does not require any STB integration and delivers a commercial-free option to ad fatigued customers; with no change of input, channel, device or application to download.

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Neal Frank

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Sandy Grushow *

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Marty Pompadur *

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Whitney Goit *

Gary Engel

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Tom Beusse *

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Roger Demuth

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Howard Shimmel *

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Steven W. Gold *

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President and CEO of Adyah TV. Founder and CEO of The Marlin Entertainment Group, a Promo 100 ranked Entertainment Marketing agency for 20+ years. Neal also served as Chief Strategy Officer of Ensequence, an Ad tech firm with over $100 million of invested capital and was CEO of TDN, a digital OTT Network. Prior to venturing out on his own, Neal was at Viacom and MTV Networks responsible for managing and building out MTV’s global footprint. He developed the initial Pan-European sales for the company’s first international network MTV Europe, which ultimately led to 165 channels locally operated around the globe today. Prior to joining MTV, he was the youngest member of the startup team of the Arts & Entertainment Network (AETN). Neal began his career at The American Broadcasting Company (Disney /ABC) Television.

One of a rare breed of senior entertainment executives who has successfully married his vast experience in traditional media with the explosive world of digital media and technology. After helping to build the Fox broadcast network from its earliest days (launching such hits as The Simpson's, In Living Color, Cops, Beverly Hills 90210, Melrose Place and The X-Files), Grushow went on to achieve creative, financial and strategic success as Chairman of the broadcast network as well as Fox's television studio, where his tenure saw the debut of the American Idol juggernaut along with major hits such as 24, House, Malcolm in the Middle and The OC. Today, Grushow is CEO of Phase Two Media, a strategic and creative advisory practice. As CEO, Grushow applies his 25 years of experience running two businesses at Fox with revenues in excess of a billion dollars to guide Phase Two Media in serving it's client's strategic business and creative needs (from content creation to marketing and branding). Phase Two Media's advisory practice works primarily with early stage companies in the digital media and technology spaces, including streaming services (ad-supported and subscription), social content and distribution, esports, e-commerce, experiential entertainment and direct-to-consumer brands. Grushow currently serves as a board member of Tubi, the industry's largest and most successful independent, ad-supported streaming video service, as well as Monica and Andy, a digitally-native, vertical brand in the children's fashion space.

Joined News Corporation in June 1998 as its Executive Vice President, and as President of News Corporation Eastern and Central Europe and was a member of News Corporation's Executive Management Committee. He was appointed Chairman of News Corp. Europe in January 2000, a position he held until 2008. Mr. Pompadur was Chairman and Chief Executive Officer of RP Companies from 1982 to 2007 and has held executive positions at several other media companies including American Broadcasting Companies, Inc. and the Ziff Corporation. He was Senior Advisor to Oliver Wyman; Global Vice Chairman of Media and Entertainment at Macquarie Capital Advisors. He is Chairman of Metan Development Group and also serves on the Board of Nexstar Broadcasting Group, Inc., and is an advisor and board member of several private companies.

Served as Executive Vice President and founding member of A&E Television Networks, responsible for all A&E sales and marketing activities, international expansion and consumer products. Mr. Goit was vice president/general manager, Eastman Cable Rep, and vice president, advertising sales, Warner Amex Cable Communications.

Gary is a marketing, research and programming strategist having spent over 20 years in the cable television industry. Holding senior roles at networks such as TV Land, Nick at Nite, A&E, History, Lifetime, and MGM HD, he has led some of the most successful programming and marketing campaigns in cable television.

Tom has spent the last 12 years revitalizing legacy media brands and turning them into digitally relevant businesses. He has done so with private equity partners, within public companies and for family owned companies. His roles have included President of USA Today Sports Media Group, and President and CEO of Westwood One; a publicly owned content syndication company focused on network and local radio. Prior to Westwood One, he was president of Time4 Media, a wholly owned subsidiary of Time Warner. In that role, he was responsible for 18 consumer brands including Warren Miller Entertainment and Golf Magazine and Mr. Beusse also spent five years as President of Rodale, Inc. More recently, Tom spent 2 years advising Dirk Ziff and his team in launching the World Surf League which relied entirely on digital streaming and advertising models globally.

Roger brings over 25 years’ experience managing software development, previously serving as CTO of Ensequence Interactive Media focused on television advertising and programming on cable, satellite, telco, smart TVs, and connected devices. Ensequence’s customers include the largest and most innovative programmers and service providers in the media industry: NBC Universal, MTV Networks, Showtime Networks, Turner Broadcasting, HBO, QVC, WE tv, MSG, Fuse, Comcast, Time Warner Cable, Canoe Ventures, DISH Network and Verizon. Previously he served as VP Engineering Cognizant Itaas on deployment of digital video delivery across cable, IP, and wireless technologies, startup Thirdwave Interactive creating solutions for mobile advertising linked to television programming, and Engineering Director at IBM-Informix.

President, Janus Insights and Analysis. Prior to starting this company, Howard was Chief Research Officer at Turner and oversaw the launch of Turner Ad Lab. Prior to being named CRO, Shimmel was senior vice president of ad sales and sports research for Turner, where he oversaw television and digital research analysis and strategy for news, entertainment, animation, young adults & kids and sports advertising sales units. He joined Turner from Nielsen where he served as executive vice president. Shimmel’s industry-rich experience includes other leadership roles at The Nielsen Company, America Online, WBIS and MTVN.

Founding partner of Mintz & Gold, LLP. Mr. Gold was named a New York Super Lawyer from 2013-2015. He is the head of Mintz & Gold's Corporate Department and the firm's Managing Partner. Prior to the formation of Mintz & Gold, Mr. Gold spent five years with the corporate department of Squadron, Ellenoff, Plesent & Sheinfeld where he focused on representing a multitude of corporate clients.

* Advisory Board

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