AUTOMATED AD-FREE MONETIZATION

Workflow Summary

(SSAI workflow available upon request)

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One-click, transactional overlay prompts UE: Would you like to watch this program ad-free? → Real-time ad-suppression flag, and the session ID triggered → Impressions are re-expressed into unsold inventory to improve fill rates and overall yield → Household-level impressions are instantly replaced with payments at approximately ($0.35–$0.80) per hour, dynamically priced in real time to meet publishers' CPM and fill rate targets.

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The company's patented technology seamlessly integrates with publishers’ SSAI (server-side ad insertion) partners and deploys without requiring publisher engineering or UX changes across vMvpd, FAST, and SVOD with ads. Adyah workflow leverages dynamic ad insertion (DAI) signaling, ad server messaging, and variable pricing logic to collect consent and trigger an ad suppression flag before ad stitching occurs. Since CTV fill rates are currently between 60% and 80%, (due to more supply than demand), this method maintains existing ad revenue while unlocking billions in ad-free CTV revenue.
 
This system and process can generate ~ 30% more revenue, along with better personalization and storytelling—each transaction is designed to improve eCPMs, TSV, ARPU, and yield. Because these micro-purchase transactions are tied to an actual CPM, we integrate directly with the platform’s accounting workflow, and all revenue-share commitments and commercial terms are processed in a closed loop.