Adyah FAST 2.0 delivers
Dynamic Program Insertion (DPI)

Technical Summary

Powered by Dynamic Program Insertion (DPI)

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Adyah FAST 2.0 introduces a new layer of innovation to the streaming landscape through Dynamic Program Insertion (DPI)—a proprietary advancement that transforms how viewers engage with ad-supported content on Smart TVs.

When a viewer launches a traditional FAST program—whether via pre-installed apps, app stores, browsers, or plug-ins—Adyah’s glass-level detection (powered by ACR) recognizes the program in real time. If the household is authorized (via microtransaction, trial, or account), DPI technology dynamically replaces the standard ad-supported stream with an ad-free version of the exact same program, delivered seamlessly to the Smart TV via internet streaming.

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The transition is immediate and invisible to the viewer—no disruption, no app switching, no user effort. From their perspective, it’s the same TV experience they expect, minus the ads. Upon completion, the system automatically resumes the regular FAST stream.

To solve the critical challenge of discoverability, Adyah also introduces real-time overlays that appear at the beginning of eligible programs—promoting the ad-free option just as the viewer begins watching. This moment acts as a point-of-sale prompt, increasing conversion by reaching viewers who are already engaged, not just browsing.

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DPI offers a breakthrough for content providers, Smart TV OEMs, and advertisers: it enables seamless viewer choice, unlocks new revenue without disrupting existing monetization, and extends watch time, engagement, and loyalty.

 

With DPI, Adyah FAST 2.0 reimagines the entire content delivery framework, enabling scalable, dynamic monetization across the rapidly growing FAST ecosystem.