SESSION-BASED AD-FREE PATENTED TECHNOLOGY

Despite meaningful advances in CTV for recommendation engines, UI personalization, and ad targeting—and despite the disappearance of TiVo and DVRs—the streaming industry has left the most valuable viewer need unmet: affordable, session-based, ad-free viewing.   CTV platforms have failed to properly monetize ad-free viewing as a product, not a tier. Uninterrupted storytelling as a product remains siloed inside expensive monthly subscriptions, leaving a significant monetization opportunity in streaming TV unrealized.   Consumer price sensitivity is now exposing this flaw. The gap between ad-supported and ad-free tiers is widening faster than the market can absorb. Viewers increasingly ask a rational question: Why pay for an entire ad-free service when I only want to watch a handful of shows or an uninterrupted movie?   The data confirms the strain. Ad-supported SVOD subscriptions grew 32.7% year over year, while ad-free subscriptions declined by 0.1%, with 54% of users choosing not to upgrade. Monthly churn for ad-free plans ranged from 3.48% to 4.49% in 2024–2025. Meanwhile, the average ad-free price has climbed to roughly $16–$19 per month. Price is now the dominant churn driver: 66% of consumers who canceled a service cited cost, and 74% say price is a primary factor when choosing a platform (Antenna, 2025).   Ad-free and binge-viewing are in high demand but are poorly priced and structurally misaligned with how audiences prefer to watch. Closing that gap requires a new model—one that treats ad-free viewing as a flexible, affordable, session-based experience that can drive significant revenue for ad-supported platforms rather than as an all-or-nothing, binary subscription upgrade.