Features

Adyah transforms live linear TV to be more competitive with a patent-pending technology that benefits the entire ecosystem – networks, cable/satellite operators, advertisers, and consumers

Consumer

More Engaging, better experience
One-click seamless access in real time
No hardware or downloads
No fast-forwarding to skip ads
No changing inputs, no separate devices
Attractive $1.99/month introductory price

A welcome surprise to live linear subscribers on linear channel in use. From the viewer’s perspective the viewing experience is the same as traditional cable TV, except the commercial breaks have disappeared.

Consumer

Addressable Ad Format: long-form ad storytelling in post-program inventory
Compliant First Party data for re-targeting ad-adverse viewers
Household level solution counters waste against ad adverse consumers
Ability to deliver more effective advertising

Advertisers have been demanding networks recapture audience that have shifted away from Traditional Pay TV. Leading brand advertisers have been looking for solutions to reinvent the interruptive Ad model in live linear for the past 10+ years.

Advertiser

MVPD

Deliver a stickier Pay-TV video bundle
Preserve customer Lifetime Value with improved experience
No STB or system level integration or re-engineering to legacy system architecture
Makes Distributors 100% whole on local ad inventory
Combats growing viewer “ad fatigue’’
Utilizes an Ad-Free option to help retain subscribers in Pay-Tv and broadband ecosystem

With programmers accelerating D2C streaming products Ad-Free, the Linear video bundle enters its next phase of evolution: Opportunity Gap exists for Live Linear Ad-Free.

Makes Live Linear more appealing to audiences shifting to Ad-Free services
Makes Networks 100% whole on ad revenue at CPM selling price
Reduces ad-clutter in a revenue neutral way
Improves opportunities with marquee program creators
Long–form post program provides new revenue opportunities and address advertiser pressure to reduce ad load

Network Programming Services are seeking ways to keep up with technology and consumer video expectations in a shifting competitive landscape.

Network

Smart TV

New performance enhancement with AD-free features
In-Store marketing and promotion for “Out of the Box "capability
Enhances the Smart TV user experience
Transforms the way consumers discover and experience video content
Enriches people’s lives with uninterrupted entertainment viewing

Smart TV companies are focused on innovative technologies, products and design that enrich people’s lives. As sets get bigger, thinner and less costly the Smart TV is poised to deliver the best user experience.